Days 4 and 5: Advertising and Marketing with Social Media

Teacher's note: On Thursday, students visited Intouch Solutions, an Overland Park-based marketing agency focused on the pharmaceutical industry. The kind, intelligent, and funny employees discussed with the campers how Intouch uses technology and social media as key methods for conveying its clients' messages.

On Friday, students met with Eric Sorrentino, Sr. Brand Content Specialist at CommunityAmerica in Lenexa. Mr. Sorrentino emphasized how he utilizes his background as a graduate of the KU School of Journalism (providing a nice symmetry to the week) to write magazine, blog, and Facebook / Twitter content for his company. He also shared his passion for sports, something he had in common with several of the students.

After we returned to Barstow on Thursday, students rose to the challenge of creating their own unique products. They had to design a marketing pitch, complete with a detailed description of their product, an explanation of which segment of the population would ideally use the product, as well as ways to market the product using social media. What follows, then, is Matthew's creation:

The YUMMY Food Bar

Click HERE to download the PowerPoint presentation

Here are Matthew's tweets: